3net, a 24 hour 3D channel launched in the US by Sony, IMAX and Discovery earlier this year, plans to launch as a block or brand outside of the US in 2012.
Speaking at the Digital TV Summit in London yesterday, 3net president Tom Cosgrove re-confirmed the network’s ambitions to hold the largest library of 3D in the world by the end of the year (3net will broadcast 50 hours of new S3D content in December alone).
Cosgrove said that, rather than launch as a channel in other markets, 3net will act as a distributor of 3D content, licensing out programmes and branded blocks to other 3D channels.
Currently, 3net is exclusively available in the US on DirecTV but has entered into an agreement with Sky 3D in the UK to share some of each channel’s content. During MIPCOM 2011, 3net Head of Acquisitions Mark Ringwald told 3dfocus.co.uk that the 3D channel hopes to attract enough regular advertisers to fill 30 second to 1 minute slots next year.
Having recently revamped its on-screen presentation and consumer website, 3net is clearly a channel focussed on a long term strategy.
Also at the Digital TV Summit, Roger Mosey, BBC director of London Olympics 2012, confirmed the broadcaster plans to deliver some of the coverage of next year’s Olympic Games in 3D.
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