DDD Group have announced that its Yabazam 3D video streaming service has delivered over one million 3D movie trailers to Samsung and LG 3D TV viewers since November 2012.
The Yabazam 3D app is a free download for Samsung and LG 3D TVs, which account for 64% of the 3D TV market. It streams free 3D movie trailers and offers over 80 titles for viewing with a monthly subscription in the US and on a per title rental basis in 16 additional countries. Earlier this month it launched in the Google Play store for Android 3D tablets.
Launched in 2009 as the first online portal to offer high definition 3D movies for PC users, Yabazam was designed to overcome the lack of 3D content available to viewers and the lack of distribution available to 3D content creators. Since 2012 the app has been downloaded 440,000 times and now exceeds 2,000 user sessions per day.
Chris Yewdall, Chief Executive of DDD, said:
“We see over-the-top (OTT) delivery to Smart TVs and tablets as the key to success in these early days of 3D TV. It bypasses many of the challenges faced by traditional broadcasters, while the new generation of 3D tablets provides another platform for 3D programming that also removes the need for 3D glasses.
“Yabazam continues to demonstrate strong consumer demand for 3D programming, as evidenced by this milestone of surpassing one million streams to 3D TVs in only nine months.”
Yabazam features a wide range of 3D programming, including originally made movies, travel shows, music videos and animated shorts from a growing list of global content providers. DDD is aggressively growing the range of 3D programs available on Yabazam and releases new titles regularly.
What these numbers don't say however is how many of these streams were paid for – success can only be judged when people are actaully willing to pay for content or advertisers are willing to subsidise free streaming.
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