NTT develop world’s first video synchronising AR technology
'Visual SyncAR' relies on digital watermarks embedded into video content which is detected by the viewing device such as a tablet or smartphone. When the tablet is pointed towards the screen, text and graphics are overlaid over the image or could even come out of the set and into the living room.
Synchronised content will even work if the scene is rewound or paused.
The applications for this could be purely for entertainment. For example, during an episode of X-Factor, CG characters could jump out of the screen and dance along to musical performances.
For outdoor environments, the technology could be used to display sign language or foreign translations.
Advertisers and retailers could offer hyperlinked annotations to appear over clothes or products so people could instantly buy online or be taken to a price comparison site.
By David Briggs on August 18th 2014 Omote 3D is a Japanese company who is doing some very cool stuff with realtime 3D tracking, Projection Mappying and 3D Printing. In the video below you will see that the effects and graphics were created beforehand but that there is a program allowing it to track her […]
The 3D market in China has been called the ‘last one standing’. International 3D distributor Torsten Hoffmann (3D Content Hub) sits down with three Chinese experts to talk about the latest developments. Torsten has licensed a large amount of stereoscopic 3D titles to Chinese broadcasters and VOD platforms and has also successfully exported 3D documentaries […]
Provision Interactive Technologies Inc. announced an agreement with DB Dava LLC to launch a 3D Network starting in a national Pharmacy chain soon. Provision's 3D holographic kiosks or "3d reward centers" are scheduled to go into the US retail market this year. Although the kiosk will do the same thing as its 2D counterpart it […]
Only available to developers so far… but someday soon we may all be building and interacting with 3D worlds around us. These development kits are designed for professional developers interested in exploring the future of mobile 3D sensing. Developers will receive updates as the software algorithms and APIs evolve. These development kits are not a consumer […]