Samsung has underlined its growing power as a consumer electronics brand with a raft of new announcements headlined by a 55-inch 3D Super OLED TV and a partnership with NBC Universal writes Adrian Pennington from CES in Las Vegas.
While no price or shipping (other than 2012) was announced the OLED 3D TV incorporates a camera for gesture control similar to what LG announced yesterday, plus voice and face recognition as well as a dual-core processor for multi-tasking (watching a movie and accessing an app for example) – all new features which will be incorporated in to future Samsung smart TVs.
What’s more, the manufacturer says it will be the world’s first TV brand to offer consumers future proofed smart TV. Slots built into the back of select lines of TVs during 2012 will, from 2013, be able to accommodate special cards which will allow the TVs to be upgraded with new features, boosts in computing power and picture performance.
“Samsung smart TVs will get smarter every year without requiring you to purchase an entire new TV set,” said Tim Baxter, President of Samsung America.
The Samsung Media Hub, an online store of movies and TV shows, has been augmented with new partnerships including one with MGO, an app from Technicolor which enables streaming of movies and TV shows. While watching movies on the TV users can simultaneously get bonus content on companion devices.
A partnership with NBC Universal will see the studio deliver a catalogue of on-demand 3D content including a 3D version of the series Battlestar Galactica.
“Since 2010 we have sold more than three million 3DTVs and more than half of our product line will feature 3D,” said Baxter. “However, we know there is not enough content to make it a must have feature which is why this partnership among others is so important.”
The game phenomenon Angry Birds will also be coming to Samsung smart TVs both as a game and as an Angry Bird animated channel.
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