Samsung’s 3D VOD service has seen its popularity skyrocket since the official launch in March. Despite a rather downbeat recent report from Informa suggesting a less than enthusiastic response to 3DTV over the coming years, Samsung have announced big consumer interest in its 3D on demand 'Explore 3D' application, available on a range of its connected Smart TVs.
In the last three months, over 1 million views have been registered globally. That is an average of 10,000 views per day, up from on average of 5000 views per day in April.
Samsung’s 3D content is free to view so perhaps this announcement should not lure the industry into a false sense of security but it does show a genuine curiosity for the format. There are currently 28 3D videos available via the ‘Explore 3D’ app in the UK including movie trailers thanks to a partnership with Dreamworks. Samsung promise 70 free 3D videos will be available by the end of the year.
Andy Griffiths, Vice President, Consumer Electronics, Samsung UK said: “The popularity of the 3D VOD service on our Smart TVs is testament to the quality viewing experience and content we offer customers. From our unique 3D colour technology to our 3D glasses with Bluetooth connectivity we’re committed to giving viewers the most immersive 3D experience possible. With more free 3D content to come, we will continue to develop our Smart TV offering to bring more excitement of 3D to the Smart TV platform ensuring more consumers access 3D content free and on-demand.’’
This is a bit of great news for the 3D industry which seems to be coming out of its dip of the last few weeks. Transformers 3 is proving to be a hit in 3D and the BBC's broadcast of the Wimbledon tennis finals in 3D has received excellent feedback. What a bumpy ride this is!
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