America’s first permanent stereoscopic 3D studio opens

submit to reddit Jul 21, 2012 No Comments by

Stageside Productions has opened a massive fully integrated 3D production studio in Austin’s Moody Theatre, Texas for concerts, sitcoms and advertisers

review dividing line America’s first permanent stereoscopic 3D studio opens

ACL Live America’s first permanent stereoscopic 3D studio opens

It is the result of a collaboration between Stageside Productions, ACL Live, Sabella Dern Entertainment and Video Equipment Rentals. ACL Live won the of 2011 Pollstar Award:  “Best New Major Concert Venue” and recently played host to Bruce Springsteen and Jay-Z during the 2012 SXSW Conference. It offers a capacity of 2750 capacity performance and production facility that can convert into a 10,000 square foot sound stage and stereoscopic 3D/2D production facility. 

“The bottom line… there is no other permanent facility with the combination of amazing performance space, limitless camera positions, state of the art sound & lighting that we have here at ACL Live,” said Freddy Fletcher, Venue Partner and Executive Producer at Stageside Productions.  “Now through this 3D partnership with SD Entertainment and VER, we can share our combined expertise for live events, commercial productions, independent projects, global brand initiatives and everything in between; all with greatly reduced costs for high def 2D and 3D production.” 

“3D video content and technology are headed for a revolution across all platforms,” said Jonathan Dern, CEO of SD Entertainment. “Not only are sales of 3D TVs up a monstrous 245 percent, with more than 7 million sold in the first quarter of 2012 alone, but the next generation will be glasses-free 3D.  This groundbreaking advancement will also rule the mobile entertainment industry, with smart phones, laptops and tablets all set to feature leading-edge glasses-free display screens and advanced 3D capabilities beginning next year.  Putting unparalleled picture quality and 3D into consumers’ hands for the first time… This will absolutely be a game changer for advertisers and content creators around the globe.”

Dern continued, “We are extremely excited to help demystify the emerging field of digital stereoscopic content production for advertisers and content producers, while partnering with them to create striking 3D content with an enormous wow factor.”

“We know that audiences who have seen 3D sports, concerts, and other events want more of their entertainment to be in 3D,” said Wayne Miller of SD Entertainment.  “The 3D capability at ACL Live is going to enable producers to feed people’s increasing demand for high quality 3D entertainment on any number of screens. With meaningful new advances in glasses-free 3D, more than 300 million handheld 3D devices are expected by 2015, and with the explosion of dedicated 3D channels across multiple platforms, the scope of distribution is broader than ever.  Advertisers and content creators have an enormous opportunity to differentiate themselves from competitors.  With the preeminence of 3D, audiences are expecting to be engaged, and with the intimate layout of the ACL Live venue, we have the ideal setting to produce content giving audiences the most engaging 3D experience.”

Aaron Latham-James, VER’s Director of 3D, added, “We believe 3D is an important aspect of the production landscape and are proud to be a part of the world’s first turn-key fully integrated live 3D production facility. With VER's world class 3D technology support, this is going to significantly lower the barrier to cost-effective live multi-camera stereoscopic production to forward-thinking companies who can now utilise ACL Live as the backdrop for any type of 3D production. With our state of the art technology, 3D production expertise and the phenomenal space that is provided by ACL Live, we look forward to working with partners to realize their brands and content in 3D.”

3D concerts have proven popular with audiences with shows like U23D, The Scorpians, Kylie 3D: Aphrodite Les Folies and Peter Gabriel New Blood all achieving success.