BMW’s 3D advert for its superbike S 1000 RR has hit cinemas in Germany
Featuring complex high speed squences and heavy CG visuals, the one minute and twelve second film has spent months in post production. It was co-produced by Weisscam who faced the challenge of filming 3D at high speeds
"The challenge was using 3D rigs in combination with the speed of the bike. We had to make sure that the cameras were not shaking, as that would have destroyed the 3D effect. To combat that, we needed to create very special rigs. Driving very fast and shooting 1.000 fps really brought together all extremes!", says DoP Stefan Weiss.
"There is always the risk, that you maybe don’t get everything you need, or don’t get exactly what’s on the storyboard because once you are shooting many things can happen. But despite the fact this project was very tricky from a technical point of view, we created all the amazing shots we needed with just our cameras.", says DoP Stefan Weiss.
The high octane 3D commercial, called Equilibrium, can be seen before German performances of Men in Black III and a worldwide release will follow.
You can watch the entire advert (in 2D) and the making of the advert here.
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