During the NAB show yesterday, Cameron Pace Group (CPG) announced an alliance with Dolby Labs to support 3D content.
When James Cameron saw a Dolby 3D glasses free system at last year’s IBC he said: “I now feel motivated again to continue with 3D”, and “There is room for improvement but this already good enough for the consumer market, you guys are the first to blow out the door”.
Dolby 3D is a holistic 3D HD format and suite of technologies designed to deliver full HD 3D content to 3D-enabled devices not just glasses-free displays. It is a joint project between Dolby and Philips Research to advance the timeline for the technology that many believe will drive up 3D content consumption.
Variety reports that CPG will integrate Dolby 3D into its future content and collaborate on its use with a goal of creating smart content that adjusts the 3D settings automatically. The 3D production company will embed information on how the content was created into all content created with a CPG workflow, so that information is available when content is played back on a Dolby 3D device.
CPG co-chair Vince Pace said: “The model for 3D success is from companies that know what they’re doing, know the combination of quality and technology. So Dolby was a perfect fit for CPG.”
It was also announced that The Foundry plans to demonstrate the future integration of the Dolby 3D format into its Nuke and Ocula post production products. “We’re building [Dolby 3D] into the existing tools,” Simon Robinson, chief scientist and co-founder of The Foundry, said to Hollywood Reporter. “To get 3D to grow I think we need to follow through on initiatives like this one.”
During the Future of 3D session at the recent 3D Creative Summit, Roland Vlaicu, Senior Director of Broadcast Imaging Dolby, said that the company is getting ‘phenomenal’ feedback from the TV manufacturers they were talking to, after integrating the technology into a branded 55” set. Roland expects branded glasses free 3D TVs to be on the market within the next two years.
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