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Despite negative coverage about the take-up of 3D TV services, John Cassy says Sky 3D is “in very good shape.”
In an interview with TechRadar, Cassy didn’t reveal too many details but said that about 400,000 homes having 3D is a good speculation.
When asked how many of those homes are actually watching 3D, his answers were more vague: “It's driven by events as much as anything. We've evolved our strategy to focus on the key events so, as an example, Sunday [had] F1 testing, then over to the North London derby and then Got to Dance – the Sky One's reality show – that's three different big shows, all live and all in 3D.
BSkyB have been conducting ultra-high definition tests and it is a format that could support, rather than replace 3D, especially glasses free 3D according to Cassy: “We have a watching brief on Ultra HD and 4K. Actually what we have been doing, the Attenborough shows have all been filmed in 4K – and in some cases 5K – so they have been captured and future-proofed in a sense, as far as we can. But we're playing around with it."
He continues: "There are very clear benefits that 4K gives 3D. The resolution is better and also it could help in glasses-free 3D because it enables that whole resolution and picture quality. For my mind, high quality glasses-free TV at a price that the average house can afford is a matter of when and not if. It's going to happen, it's just a question of when and the technology we see – we have as much of this as we can – is definitely coming along. It's a bit of a way off but it's coming along."
Read the full interview on TechRadar here.
John Cassy will be speaking at the 3D Creative Summit March 27th to 28th.
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