Odeon announce widest European HFR release for The Hobbit

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Martin Freeman in The Hobbit 475x214 Odeon announce widest European HFR release for The Hobbit

3D NEWS> 3D FILM

Cinema chain Odeon & UCI will be screening The Hobbit in high frame rate 3D at 100 theatres across Europe.

In addition to its flagship Leicester Square site, fans across UK cities will be able to decide for themselves whether the format, which presents the pictures at twice the rate as a traditional film, really does offer “incredible detail, with crystal clear imagery and a sharper picture.”

Peter Jackson chose to film The Hobbit in 48fps as a design choice for 3D, which can suffer judder during motion sequences due to the triple flashing of images by single lens 3D projectors. It is also said to reduce eye strain and fatigue. However, audiences who watched the premiere in New Zealand were equally as negative as audiences who watched the ten minute preview during April’s Cinemacon.

The Sunday Times reported one fan saying: “My eyes cannot take everything in, it's dizzying, now I have a migraine.' And another tweeted: 'It works for the big snowy mountains, but in close-ups the pictures strobes. I left loving the movie but feeling sick.' – The exact problem of what the format was intended to solve.

In America, Warner Bros have decided to only open the 48fps version in 450 screens out of a possible 4000, when it is released on December 14th.

Odeon will be offering HFR 3D at a number of Odeon digital IMAX sites, including Odeon ISENSE screens.

Rupert Gavin, Chief Executive for Odeon said: “As Europe’s largest cinema chain, we are committed to supporting the latest digital advancements in film technology.  HFR 3D represents a significant shift in the way films are produced, creating a more realistic and heightened viewing experience, just as Peter Jackson intended it. By embracing the HFR 3D format, we are offering The Hobbit fans the most choice of any cinema chain in Europe and ultimately the opportunity to enjoy it in whichever format they choose.”

COMING SOON – EXCLUSIVE INTERVIEW WITH GARETH DAILEY, CAMERA SUPERVISOR OF THE HOBBIT

The HFR 3D format is available for certain performances in the following UK ODEON cinemas:
•      Bath
•      Belfast
•      Birmingham Broadway Plaza
•      Blackpool
•      Bournemouth ODEON
•      Braehead
•      Brighton
•      Cardiff
•      Chelmsford
•      Dundee (Douglas Field)
•      Dunfermline
•      Glasgow Quay
•      Greenwich
•      Guildford
•      Hatfield
•      Huddersfield
•      Kensington
•      Kettering
•      Kingston
•      Leicester Square
•      Lincoln
•      Liverpool One
•      Manchester Printworks
•      Marble Arch
•      Metrocentre
•      Norwich
•      Oxford Magdalen St
•      Silverlink
•      Southampton
•      Surrey Quays
•      Taunton
•      Trafford Centre
•      Tunbridge Wells
•      Uxbridge
•      Whiteleys – The Lounge
•      Wimbledon
•      Wrexham Eagles Meadow

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