After over a year of planning, the 3D Innovation Center will officially open its doors in Berlin on August 28th and a week later, will be hosting a 3D Innovation Day as part of its presence at IFA on September 4th.
The 3D Innovation Center features a range of new stereoscopic technology and 3D Focus enjoyed a sneak preview last year. The 3D Innovation Day will question how or whether stereoscopic 3D media has a long term future. Dr. Ralf Schäfer, Chairman of Steering Committees will introduce the day at 10.00 followed by a morning devoted to the emerging 3D market in China.
Wilhelm F. Mittrich, CEO imcube 3D Solutions Limited, will talk about the huge potential of a country that appears to be highly embracing of 3D. He will present statistical data and describe the motivations behind the push for sterescopic entertainment in the world's largest country.
Stego Zhang, Jian-Long, General Manager of Dimension Plus Technology Co. Ltd, Beijing will discuss the knowledge gap between the west and the east regarding high quality stereoscopic production and the requirement for international standard training. Stego developed the production and post-production workflow for the largest full 3D Chinese epic martial arts feature film, Flying Swords of Dragon Gate, all based on European/US 3D technology and expertise. This film was hugely successful in China with nearly $100m box office return to date on a budget of $35m.
He will be followed by Bai Qiang, Film Producer and Owner of 3D China Ltd, Beijing who was recently interviewed on 3D Focus about his upcoming 3D movie, Transcendence. Bai Qiang will show essential scenes of the film and talk about his two year journey to get funding, arrange production, overcome censorship and find distribution for his project.
After a lunch break, the focus returns to Europe, Germany to be specific, for an afternoon entitled The 3D Film Industry in Germany. Frank Völkert, Deputy Chairman Executive Board, FFA, Berlin will start the session at 13.45 looking at 3D as a sales engine and the role it plays for the German cinema and film industry now. Detlev Buck, Managing Director, Boje Buck Produktion will then talk about his 3D comedy, Measuring the World – in 3D which he shot in 3D because the novel film is based around is "all about pushing back the frontiers of knowledge and seeing reality from new perspectives and a variety of different viewpoints". This will be followed by Alex Weimer, Producer and CEO, MovieBrats GmbH, who will talk about the movie Lost Worlds 3D. The organisers claim the movie, due to be released in German cinemas in March 2013, sets new standards in the use of 3D as a composite element of the storyline.
The German theme will be wrapped up by Pina 3D Producer Erwin M. Schmidt who will talk about his new 3D TV project Cathedrals of Culture – a ten part documentary series looking at the appearance of buildings as a mirror for society.
Between 16.30 – 18.00 the day will focus on the future, with a presentation from London Director Julian Napier about the non-movie 3D opportunities out there from digital cinemas, using Carmen as a case study.
Finally, Martin and Giorgio Koppehele, the brothers who had achieved huge success with 3D music animation Blu-ray 'Moonlight’, selling over 25,000 copies, will present the world premiere of ambient pop project, LICHTMOND 2 in the mobile TiME Lab. The mobile version of Fraunhofer HHI’s TiME Lab is a 180° 3D panoramic projection system which uses up to 14 HD projectors to render a 7k resolution. The session will take viewers on a voyage of discovery through electronic tapestries of sound paired with a fascinating universe of animated 3D. The joint project between Sasha Waltz and the Berlin Philharmonic will also receive its world premiere on both September 3rd and 4th.
The 3D Innovation Day will happen on Tuesday, September 4th in Hall 10 of IFA Berlin between10.00 – 19.00 hrs. For more information or if you would like to register visit the 3D Innovation Center website.
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