Visitors to the Goodwood Festival of Speed will have the chance to fly through a virtual 3D cityscape as part of Nissan’s JUKE ‘Built to Thrill” campaign.
Inspired by Nissan’s TV campaign of the same name, which sees skydivers assemble a car mid free-fall, the ‘Built to Thrill Wingsuit Experience’ begins with a jump out of an aeroplane at 21,000 feet with a mission to collect as many Nissan Juke components as possible. Participants steer themselves by leaning on articulated ‘wings’ whilst being strapped horizontally on a multi-axis motion platform. Fans mimic the rush of air as they fall from the plane and a state-of-the-art 3D head-mounted display provides a wide-angle view as ‘virtual skydiver’ navigates a cityscape and attempt to land on the Nissan JUKE, collecting ‘Thrill points’ along the way.
The experience has been created by 3D creative technologists Inition and brand experience agency TRO. Andy Millns, Creative Director at Inition said: “The opportunity to create a fully-immersive human flight experience doesn’t come along very often so we pulled out all the stops to create something to excite even the most hardened thrill-seekers.
“Our 3D artists set to work creating the perfect city and mountain environment to fly through and our designers then built a special wide-angle 3D head-mounted display which is worn like a ski mask. Variable speed fans, spatially rendered sound-design and a unique motion-base flying and control surface combined produce an experience we think takes you the closest you can get to human flight without doing it for real! We believe this is a great fit for the Nissan brand and the prefect extension of their Built to Thrill ethos.”
Caroline Earley, Brand Experience Manager at Nissan commented: “We are really excited about the immersive Nissan JUKE ‘Built to Thrill Wingsuit Experience’ and expect it to be a real crowd pull on our stand at this year’s FoS. The interactive multi-sensory adrenalin fuelled game is the headline feature on our stand this year which aims to deliver “innovation that excites.”
The attraction will be open at the Goodwood Festival of Speed until July 1st. Sky Sports 3D cameras are also there to capture the action and live coverage will be screened on Sky 3D.
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